Media Ethics: Cases And Moral Reasoning, New International Edition 9E

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Media Ethics: Cases and Moral Reasoning, Ninth Edition challenges students to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences. This market-leading text facilitates and enhances students' ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies...

Paperback: 336 pages
Publisher: Pearson Education Limited; 9th edition edition (February 23, 2011)
Language: English
ISBN-10: 1292027436
ISBN-13: 978-1292027432
Product Dimensions: 10.8 x 0.4 x 8.5 inches
Format: PDF ePub Text TXT fb2 ebook

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Bought for class. I liked the cases presented in the book but it was a little light on the ethical schools of thought. I wish it went into more detail on those....

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ics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this new Ninth Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment.